EGMIN JOURNAL

We all have our own perception when it comes to branding. My perception about branding is totally different from yours. I always thought I knew my brand until Bernard Kelvin Clive asked the whole congregation what our brand was. In an attempt to answer his question, I told him brand is something that makes you unique from others. “Yes you are right”, he said. But guess what, the follow up question that came to me was What is your Brand? Seriously I don’t know my brand but I knew the definition. After his message, I was able to identify my brand as a person. According to Bernard Kelvin Clive , “A personal (Brand) is more than just a creative name, cute logo or complimentary card; it’s a promise of value, it’s a distinctive voice, it’s a core message, its passion driven by purpose, it’s a positive impact that creates an impression” There were four steps I pinpointed during his message which I want to share with you because you are special. I am applying them and i...

DANGERS OF OFFENCES This morning in a vehicle going to work, I witnessed a scene between a trotro driver and a taxi driver. What happened was, the taxi driver crossed the trotro driver with a speed which nearly ended in an accident. The trotro driver with anger alighted from his car and went directly to the taxi driver with a slap. All this while we were still in the trotro without the driver not even thinking about the passengers in the car. The trotro driver could have forgiven the taxi driver, but because of anger and pride, all of us were affected because the two drivers were taken to the police station while we the passengers were left behind to look for a different vehicle to transport us to our various destination. It is impossible that no offence will come your way as a person. And you can’t as well live without offending or being offended. But what do we do when we are offended? The bible says in Romans 12:2 that, do not be conformed to this world but be tr...