Have you ever thought of why the sale of toffees has decreased over time? What do you see when you go to the provision stores and the market to buy your stuffs. This were the questions in mind while walking on the streets of Accra. Do you also know about the locally manufactured toffee in Ghana? In front of every provision shop in Accra there is the sale of a local toffee which most people find pleasure in eating. Baked clay commonly known as Ayilo in Ga and Shele in Twi is a local toffee craved from betonites and prepared in different part of the country which comes in different shapes and smell. Ayilo in Ghana is baked clay, mostly eaten by pregnant mothers; many women who aren’t pregnant also consume it making it a big business! According to research, eating clay is a global practice that has existed among humans since their evolution from primitive, and one that continues today among traditional ethnic groups as well as numerous animal species. The practice of eatin...
Have you ever thought of defining love in your own words without consulting GOOGLE? Well this evening a group of young people on a WhatsApp group (Heath Matters) has given their own definition for love. The group administrator (Elorm) and a co administrator (Socrates) are the pioneers for the following quotes. Let’s have fun by defining love in your own words. You can use a lot of metaphors to illustrate the phenomenon of love, define yours and keep the fun triggering. Drop your definition in the comment box. Love is like a soap bubble, beautiful to behold but when you clutch at it, it quickly vanishes, leaving you feeling empty. Love is like a roasted plantain, you better eat it hot and fast before it grows cold, hard and loses the flavour. Love is like a butterfly, beautiful and breath taking to see and chase but difficult to catch. Love is like a rose flower, beautiful and sweet but it has thorns at the base and can prick you paa. Love is like a typical Leg...
We all have our own perception when it comes to branding. My perception about branding is totally different from yours. I always thought I knew my brand until Bernard Kelvin Clive asked the whole congregation what our brand was. In an attempt to answer his question, I told him brand is something that makes you unique from others. “Yes you are right”, he said. But guess what, the follow up question that came to me was What is your Brand? Seriously I don’t know my brand but I knew the definition. After his message, I was able to identify my brand as a person. According to Bernard Kelvin Clive , “A personal (Brand) is more than just a creative name, cute logo or complimentary card; it’s a promise of value, it’s a distinctive voice, it’s a core message, its passion driven by purpose, it’s a positive impact that creates an impression” There were four steps I pinpointed during his message which I want to share with you because you are special. I am applying them and i...
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