We all have our own perception when it comes to branding. My perception about branding is totally different from yours. I always thought I knew my brand until Bernard Kelvin Clive asked the whole congregation what our brand was. In an attempt to answer his question, I told him brand is something that makes you unique from others. “Yes you are right”, he said. But guess what, the follow up question that came to me was What is your Brand? Seriously I don’t know my brand but I knew the definition. After his message, I was able to identify my brand as a person. According to Bernard Kelvin Clive , “A personal (Brand) is more than just a creative name, cute logo or complimentary card; it’s a promise of value, it’s a distinctive voice, it’s a core message, its passion driven by purpose, it’s a positive impact that creates an impression” There were four steps I pinpointed during his message which I want to share with you because you are special. I am applying them and i
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